Haskapa was founded by physician Dr Evie Kemp and green entrepreneur Simon Fineman, who discovered the haskap berry growing in the cold Canadian climate and were captivated by its extraordinary colour, bold flavour and exceptional nutritional profile. What began on a small farm became a mission: to bring this wonder berry to people who want natural nutrition that genuinely works.

Thought to have originated in the frozen wilderness of Siberia and carried by birds to the northern Japanese island of Hokkaido, the berry was named "haskap" by the indigenous Ainu people — meaning 'many things (fruits) on branches.' A berry with roots in some of the harshest climates on earth, it's perhaps no surprise it packs such an extraordinary nutritional punch.

Haskapa is a science-led superfood brand built around one product — pure haskap berry powder. Each pouch contains the equivalent of around 800 whole berries, freeze-dried to retain their natural bioactive compounds. Nothing added. Nothing diluted.

Haskap berries contain significantly higher levels of anthocyanins than most dark berries, making them one of the most antioxidant-rich fruits available. Research conducted alongside the University of Reading and Northumbria University has explored their role in cognition, heart health and athletic performance — and the brand has been featured in Men's Health, The Times, The Independent and on Channel 4.

Award-winning and research-backed, Haskapa makes it effortless to get the benefits of deeply coloured berries every single day — one teaspoon stirred into your morning smoothie, yoghurt or oats.